Well, just for fun

Back in 2011, a beloved and respected mentor of our small team of IKEA Copywriters returned to her native USA. As a farewell gift, I suggested a mock catalogue. So, we raided the props department and headed over to the IKEA museum and shot a bunch of spontaneous poses in various room-sets. Later, we made up headlines and captions for the resulting images and bound them together in a 60 page “ikea” catalogue. I present just a few of my contributions here.

These images do not in any way represent the IKEA brand or its values – this is purely fictional; a work of love and laughter for a valued team member and for which I take sole responsibility for publishing.

Screen shot 2013-12-02 at 2.13.37 PM Screen shot 2013-12-02 at 2.14.02 PM Screen shot 2013-12-02 at 2.14.44 PM Screen shot 2013-12-02 at 2.14.54 PM Screen shot 2013-12-02 at 2.15.24 PM Screen shot 2013-12-02 at 2.15.37 PM Screen shot 2013-12-02 at 2.15.51 PM Screen shot 2013-12-02 at 2.16.51 PM Screen shot 2013-12-02 at 2.17.19 PM Screen shot 2013-12-02 at 2.17.31 PM